Distributor or agent? And how to find one!

Finding the Right Distributor

Once you have decided upon your target export market the next key decision is developing your route-to-market strategy. How are we going to reach the market? How will we carve out a market share? This is often not as straight forward as it may seem. Finding the right partner for your business is critical to […]

Sensemaking: New tools for new markets

It is a simple fact of business that companies need customers – whether they be in the domestic market or overseas.  Equally, it is a fact that people who work for companies who trade overseas are encouraging peace over fighting as sustainable relationships develop with their overseas customers. A company can significantly increase its turnover […]